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Prof. Dr. Wolfgang Georg Arlt

Prof. Wolfgang Georg Arlt grew up in Berlin (West-Germany) and studied Sinology in Berlin, Taiwan and Hong Kong.
He visited Mainland China for the first time in 1978 and more than 125 times since. In the 1990s he was the owner of an inbound tour operator with offices in Berlin and Beijing.
Since ten years he has been a full-time Professor for International Tourism Management in Germany and the founder and director of COTRI China Outbound Tourism Research Institute.
When he started to forecast China to become the biggest tourism source market in the world fifteen years ago, people were laughing, now he is a sought-after consultant and researcher. He is frequently quoted in all major international media including CNN, Time Magazine, The Times, The Economist, South China Morning Post etc. and publishes (starting Nov. 2013) his own blog on Chinese Tourism on as well as being the editor of C.O.M.I. China Outbound Market Intelligence magazine. He works for international organisations, companies and governments around the world.
Prof. Arlt is a Fellow of the Royal Geographical Society (UK), Research Fellow of the Japanese Society for the Promotion of Science (Japan) and a member of the Education&Training Committee of PATA.


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Prof. Dr. Wolfgang Georg Arlt
COTRI China Outbound Tourism Research Institute
West Coast University of Applied Sciences Germany