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Using Big Data To Analyse Loyalty To Competing Destinations
Category
eTravel World
Date
March 8, 2019
Time
12:00 - 12:30
Location
Hall 7.1b, eTravel Lab
Presentation of a study of 22 Mediterranean destinations. Analyzing records of searches, brand strength and competitive specifics are revealed.
Speakers:
Sandro Cuzzolin, Global Sales Director, Travel Audience
Dr. Aris Ikkos, Research Director, INSETE