Navigation | Page content | Additional information

Page content

Press Release

October 28, 2020

ITB Berlin 2021 entirely virtual event: from 9 to 12 March the World’s Leading Travel Trade Show® will provide the industry with an online platform for networking, business and content

Next year the World’s Leading Travel Trade Show® will take place as an entirely virtual event.

This decision was taken by Messe Berlin after weighing all the circumstances. ITB Berlin 2021 and the accompanying ITB Berlin Convention will be open to trade visitors only. The trade visitor days will take place from 9 to 12 March 2021, adding an extra day to the event.

”The situation surrounding the pandemic remains difficult, particularly for the travel and tourism industry. Our decision to hold ITB Berlin 2021 as an entirely virtual event now provides exhibitors and trade visitors with maximum planning certainty,“ said David Ruetz, Head of ITB Berlin, explaining the move. ”We have developed an alternative concept with which we as the World’s Leading Travel Trade Show® can again offer our partners and customers a reliable platform for global networking, business and content. The event will be highly relevant in terms of content. In these challenging times business meetings, exchanging specialist information and orientation are of special value for the industry.”

Among other features, the virtual concept of ITB Berlin 2021 will include numerous live-streamed high-level panel discussions and lectures as well as digital networking opportunities, an intelligent matchmaking event and a virtual exhibition area. On 16 November ITB Berlin will provide further information on exhibitor and sponsorship packages, tickets and booking options.

ITB Berlin’s recent experience with virtual formats has been positive. With its launch of itb.com in March of this year the team had already established a global virtual platform for the tourism industry. Next to daily news it features podcasts, networking opportunities and monthly Virtual Convention sessions. In mid-October, ITB Berlin and the Berlin Travel Festival as well as ITB Asia in Singapore successfully held virtual tourism events. Numerous leading industry speakers, some of them in person, others live-streamed from remote locations, took part in discussions and exchanged information on a variety of topics ranging from marketing and sales to CSR.

From 16 November 2020 additional information on the concept of ITB Berlin 2021 as well as regular updates will be available on our websites at www.itb-berlin.com and www.itb.com, our ITB trade visitor news  and the social media channels of ITB Berlin.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2021 will take place from Tuesday, 9 to Friday 12 March as an entirely virtual event and be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 exhibitors from 181 countries displayed their products and services to 160,000 visitors, including 113,500 trade visitors. As part of the virtual ITB Berlin the ITB Berlin Convention, the largest travel industry event of its kind, will also take place as a virtual event. From 16 November 2020 more information will be available at  www.itb-berlin.com, www.itb-convention.comand in the ITB Social Media Newsroom.

Join the ITB Press Network at www.xing.de.
Become a fan of ITB Berlin at www.facebook.com/ITBBerlin.
Follow ITB Berlin on twitter.com/ITB_Berlin.
Get the latest updates from the Social Media Newsroom at
newsroom.itb-berlin.de/en.
You can find press releases on the internet at www.itb-berlin.com under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds.

About Tourismus Marketing Gesellschaft Sachsen mbH
Tourismus Marketing Gesellschaft Sachsen mbH has been promoting the Free State of Saxony as an attractive travel destination on the German and international market since the year 2000. Under the brand slogan ’SACHSEN LAND VON WELT.’, it has positioned Saxony as a quality cultural destination featuring art, culture and city tourism as well as holidays for families, health and fitness enthusiasts. Saxony’s largest markets are Germany itself, the Netherlands, Switzerland, Austria, the USA, UK, Italy, Poland, the Czech Republic, Russia and Asia. Buchungsservice Sachsen has information and advice on Saxony as a travel destination and offers a booking service.