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Press Release

February 24, 2017

Rendezvous with world cultures at ITB Berlin

Culturally interested visitors take a world tour: Caribbean flair with merengue dancers, African drum rhythms, art and culture from the Netherlands, a spectacular dance show hosted by Botswana, the partner country of ITB Berlin – the World’s Largest Travel Trade Show presents the cultural highlights on the weekend open to the public

On 11 and 12 March 2017 on the Berlin Exhibition Grounds around 10,000 exhibitors from more than 180 countries will be presenting their latest products and services. Visitors can explore the world in a single day, delve into an atmosphere of different cultures and find inspiration for their next holidays. Those eager to travel can book the holiday of their dreams.

In Hall 4.1 visitors will find a whole range of different cultures and ideas for their next trip. On the Sunday of the show they can ’experience Havana first-hand’. From 3.30 to 4 p.m. on the Adventure stage the singer Dayami Grasso from Cuba and the author and photographer Lutz Jäkel will embark on a culinary tour of Havana. Their show entitled ’The Taste of Havana’, featuring photos, videos and music, will explore the soul of the Cuban capital with its charm, rhythms and lust for life. Visitors to the stand of Slovenia Green can take a tour of Slovenia’s cultural and natural attractions. The Convention & Culture Partner of ITB Berlin will also be inviting visitors to savour typical specialities from Slovenia. On the weekend Botswana will welcome visitors with a friendly “Dumela“ in Hall 4.1. On the stand of the partner country of ITB Berlin in Hall 20 visitors can watch traditional dance performances, basket weaving demonstrations, and they can also steal a glimpse of the artist Wilson Ngoni at work, who immortalises the treasures of the country known as ’the best kept secret of southern Africa’ on canvas.

Rwanda is another equally fascinating country in eastern Africa. In the ’land of a thousand hills’ celebrating festivals and ceremonies would be inconceivable without dancing. In Hall 21a one of Rwanda’s most famous dance and drum ensembles will fascinate visitors with a stunning combination of lively music and elaborate choreography. They can also listen to traditional dance theatre stories about courage and great deeds.

Caribbean flair and Chinese art

In Hall 22a visitors can explore the diversity of the Dominican Republic with all their senses: Caribbean flair, with merengue dancers, traditional cigar rollers, handicrafts from Larimar, pieces of amber and culinary delights. In Hall 26c visitors to the Stand of Sanya, a prefecture-level city in the Province of Hainan in the People’s Republic of China, can find out about the art of Chinese calligraphy and how their name is written in Chinese. Materials and utensils used include ink, brushes and rice paper. The lively and silky movements of the ’Little Lilies’ dance formation, which blends Chinese and western art, are a joy for ears and eyes to behold.

Visitors to Hall 2.1 will be enchanted by Andalusia’s rhythms and sweet smells. Spectacular flamenco performances will take place daily at 12 midday, 2.30 and 4 p.m. on the weekend of ITB. Those eager to emulate this passionate dance can take part in a flamenco workshop. Iberian ham and Andalusian wine will be on offer to spectators as well.

Culture and tradition close up

Art and culture will be the dominant themes on the Dutch displays in Hall 10.1. The who’s who of Dutch art and culture will present this year’s theme, ’From Mondrian to Dutch Design’, and have information on exclusive events and exhibitions. Beer drinkers can learn how to draw a pint at the Heineken bar or play a game of shuffleboard with their Dutch hosts. This game, which requires patience and skill, was first played over 400 years ago and originated in the Netherlands.

Authentic art from the Bavarian Forest awaits visitors to Hall 6.2b, which features the stands of Bavaria. That is where Franz Straub from the Arberland region, famous for its glass artwork, will be operating his glass engraving machine. Whether straight lines, fancy letters, names, mottos or logos, the engraver’s steady hand can make elaborate art from glass to visitors’ requests.

In Hall 11.2, which features the stands of Saxony, the focus is entirely on Martin Luther. Saxony will be combining information, activities and entertainment by presenting the architecture of a palace chapel, along with many images from the Reformation and religious objects. Be it harp or box organ music, music from the play ’In Gottes eigenem Land’ performed by Saxony’s state theatre company, or operetta melodies or a capella singing, the state where the Reformation began will be “pulling out all the stops“ to mark the 500th anniversary of Luther’s theses.

ITB Berlin finale – an event not be missed

Together with exhibitors visitors will be able to celebrate the finale of the World’s Leading Travel Trade Show in the Palais am Funkturm. The highlight of this colourful event, which will be hosted by the award-winning television and show presenter Mary Amiri, will be a performance by Botswana’s 15-member dance ensemble #ilovebotswana. The partner country of ITB Berlin will enthral visitors with a spectacular dance and music show. Tickets to ITB Berlin are valid for this colourful event, which will take place on Sunday, 12 March from 3.30 to 5.00 p.m.

Reduced-rate tickets available online and from BVG and S-Bahn Berlin

Visitors can purchase ITB tickets to the open days for the public on Saturday, 11 and Sunday, 12 March 2017 at the reduced rate of 12 euros instead of 15 euros by visiting After printing out their own tickets members of the public can gain easy access to the display halls without waiting in line. Alternatively, they can buy admission vouchers for ITB Berlin from one of the many ticket machines at the customer service centres of the BVG and S-Bahn, where up until 12 midday on 12 March vouchers for day tickets will also be available at the reduced rate of 12 euros instead of 15 euros.

Children up to the age of 14 accompanied by an adult are admitted free of charge. Schoolchildren and students can purchase tickets at the reduced rate of 8 euros. Last-minute tickets for admission on 12 March as of 2 p.m. are available from the ticket offices at 8 euros. Adults can exchange their admission ticket for a raffle ticket and take part in a grand competition featuring world trips as prizes. ITB Berlin is open daily from 10 a.m. to 6 p.m. To ensure a pleasant journey to and from the show we recommend public transport. Additional information on ITB Berlin 2017 can be found at

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2017 will take place from Wednesday to Sunday, 8 to 12 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 8 to Saturday, 11 March 2017. Admission to the ITB Berlin Convention is free for trade visitors.
More details are available at Slovenia is the Convention & Culture Partner of ITB Berlin 2017. ITB Berlin is the World’s Leading Travel Trade Show. In 2016 a total of 10,000 companies and organisations from 187 countries exhibited their products and services to around 180,000 visitors, who included 120,000 trade visitors.

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