Welcome to Generation Wanderlust.
Youth Travel & Economy Accommodation
Adventurous, CO2-conscious, digitally savvy and searching for unique and purposeful travel experiences - young people want to discover the world and they are traveling further, staying longer, and spending more than ever before to do so, as documented by WYSE Travel Confederation’s New Horizons, the only recurring global study of youth and student travel. Discover the coolest experiences and next-gen travel trends of the youth market in ITB Berlin’s Youth Travel & Economy Accommodation Hall (4.1).
Would you like to become an exhibitor in this booming segment?
Discover the unique characteristics and opportunities of the youth travel market in hall 4.1 of ITB Berlin where the focus is on digital nomads, exchange students, language learners, international volunteers, backpackers, flashpackers and other young globetrotters looking for more than just a holiday.
Contact for exhibitors and trade visitors
Messe Berlin GmbH
Telephone: +49 30 / 3038-2122
Hear from the most successful brands in the youth travel business as they discuss what’s next for Gen Z, what’s been learned from Millennials, and what’s expected for Generation Alpha. Workshops, panel discussions and seminar sessions feature the brightest minds discussing the newest products of the youth travel business, including hybrid hostel concepts, global mobility schemes, next-gen hospitality tech, eco- and impact-conscious tourism, festivals, and immersive educational experiences in destination.