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Luxury travel is booming like never before. The market share of luxury travel is 7%, with double-digit annual growth rates (source: IPK/ITB World Travel Trends Report 2018). Nevertheless: in established luxury markets we are continuing to experience a paradigm change. Luxury is now defined through intangibles. Self-discovery. Simplicity. Authenticity. “Slow movement” instead of opulent displays and excess. Yet the industry is struggling more than ever: the term “luxury” is becoming increasingly incomprehensible. What are the real needs of top-end travelers? How can providers successfully tap into this market segment in a sustainable way? How can a marketable concept emerge out of luxury’s complexity?

HOME is where your business begins.


It’s simply the magic about home. No matter what ‘home’ means to you, there is surely something meaningful about the place we all call home. It’s the place we meet our family and friends, the place where we enjoy the meals we love, where inimitable decorations remind us of special memories we’ve made and the place we look forward to coming back to after our travels. Sometimes in life we could use a little reminder of how it feels to be home...

It’s in our nature. At ITB, since 1966 we succeed in bringing people together from all over the world to meet and share their stories and experiences. The HOME OF LUXURY takes it further, making business feel like meeting friends at home. It’s about senses. Feeling, smelling, and tasting the experience. See for yourself how new luxury can look like.

HOME OF LUXURY by ITB is the key: one-on-one business meetings in a cozy and unusual atmosphere make your stay worthwhile. Surround yourself with people you know or soon will. Pre-scheduled and open networkings, a luncheon, panels & talks, meet-ups with the media and the Homecoming After Work Drink will round off the experience - all because there’s just no place like home.

Registration for exhibitors & buyers

Do you want to be part of HOME OF LUXURY? Here you can find our


You are interested in taking part in the HOME OF LUXUYRY by ITB?
We are happy to hear from you:

+49 (0)30 3038 2144

+49 (0)30 3038 3203