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What is the new, real luxury in travel?

Luxury travel is booming like never before. The market share of luxury travel is 7%, with double-digit annual growth rates (source: IPK/ITB World Travel Trends Report 2018). Nevertheless: in established luxury markets we are continuing to experience a paradigm change. Luxury is now defined through intangibles. Self-discovery. Simplicity. Authenticity. “Slow movement” instead of opulent displays and excess. Yet the industry is struggling more than ever: the term “luxury” is becoming increasingly incomprehensible. What are the real needs of top-end travelers? How can providers successfully tap into this market segment in a sustainable way? How can a marketable concept emerge out of luxury’s complexity?

The three pillars of luxury travel at ITB Berlin 2019: COMMERCE. CONTENT. COMMUNITY.


Where you shake the right hands

If there’s one place to do business with key players of the luxury travel market, then it’s ITB Berlin. Hall 9 is a must, all the more due to the area Loop @ ITB. At booth 310, Loop@ITB, with its exclusive network and selected exhibitors, creates a central meeting point for all luxury buyers.

loop invites you to join THE luxury hotspot especially during the welcome reception in the late afternoon! Between 16:00-18:00 you can network while enjoying drinks and snacks at the stand.

In case of further information or meeting requests please contact Katharina Herbst:

Find more exhibitors in the field of Luxury Travel, such as Shangri-La Hotels, here.


Where you can peek through the keyhole

These are the highlights of ITB Berlin Convention 2019:

A journey to one´s own self or rather travelling to the cold destinations - Which destinations will be en vogue tomorrow?

„Augmented Hospitality“ - how digitalization will shape the future global hotel business. CEOs of the leading hotel groups will disucuss the topic at the Hospitality CEO Keynote-Panel.

Join us in the world of Sesor Technology and Luxury in the ITB New Luxury Panel. What will luxury products look like in the future and how do we appeal all five senses?

During the Deep Dive Session Luxury Transportation Panel you’ll hear about the most important luxury trends in terms of road, sea and air travel.

Doug Lansky provides unique insights into the psyche and behavior of high-end luxury customers. With a view Through The Keyhole: he shares some of his exciting stories to look forward to!



Where you can feel the heartbeat of the industry

Networking, chilling and celebrating with the people who know what’s important. Save the date: Luxury Late Night on 7 March 2019 at The NOName. In this exclusive networking event at a special location, suppliers can exchange views with top-class buyers from the luxury travel industry.

Invitation only.

The NOName

Berlin has more Michelin-restaurants as anywhere else in Germany and offers a variety of exquisite taste experiences. Now, in the historic center of the city, next to the large synagogue in the OranienburgerStraße32, a new star is opening on the scene: the gourmet restaurant The NOName. Food consultant David Kikillus, once known as the "Enfant Terrible" of the German avantgarde, represents an unbeatable mix of creativity, passion and dynamism in the capital city. This year's ITB Luxury Late Night takes place in this exclusive setting and is by invitation only. The Luxury Late Night marks the official opening of the restaurant. The highlight is the long-awaited appearance of the Minister of happiness of Bhutan, the only country in the world with an index for GNH (Gross National Happiness)!

Experience our experts for the real luxury