New contacts at ITB Berlin
Only a good position at the exhibition grounds will not guarantee new customers, and, an appealing stand design will not necessarily lead to new contacts. Using targeted visitor marketing will bring to your stand precisely the customers you are interested in. We will give you tips about the opportunities you should take advantage of – before and during ITB Berlin.
Just click on the icons in our overview to learn more.
To get an overview as a PDF, please find our ITB Tool Box:
Present your company and products in your exhibitor profile at the ITB Berlin Virtual Market Place. The Virtual Market® place serves as a research platform for all visitors – long before ITB Berlin starts, it is the place for your online presence. During the trade show, the website’s interactive map of the exhibition grounds is linked with your Virtual Market Place® profile, making it easier for visitors to find you.
Your online entry as a company within the online catalogue is your business card. Update your exhibitor profile to be easily found.
Plus: Add individual contact persons within your profile and communicate with over 7.000 trade visitors that have registered within the ITB Networking Tool: www.virtualmarket.itb-berlin.de/en/networkers
If desired by the main exhibitor, co-exhibitors can now independently manage their profiles as well. Please contact the editorial team to inform them, if you wish that your co-exhibitors receive their logins directly: firstname.lastname@example.org
International index for research of tourist enterprises
At our website you can find an additional list which features different directories and research platforms in other source markets. This list can help you find touristic companies in other countries and is also potentially useful for setting up personal appointments at ITB Berlin: International index for research of tourist enterprises
ITB Berlin online tickets include a QR code which contains your visitors’ data. During meetings, you can use your mobile phone to scan and save the data. For a reliable scan, we recommend the free QR Code Reader “n-igma” for iOS (Apple) and android (Google). Other QR Code Readers partially do not show company details.
Use contact points during the trade show
Always be open for new contacts: In ITB Berlin Convention panels and workshops and in other settings as well, e.g. on the shuttle bus, at press conferences, waiting in line for food, etc.
Use simple materials to use the customers at your stand for free advertising for your company. Include free, eye-catching bags with your logo and hall/stand number when you give out advertising materials – this will attract other potential customers to your stand.
Tip: You can download the ITB Logo at our website: www.itb-berlin.de/en/Press/Downloads/Logos/
Advertize your ITB participation with the ITB Logo + your hall/stand number
Take the offensive and advertise your participation as an ITB Berlin exhibitor with the ITB logo,and do not forget to include your hall and stand number. For instance, you can add a banner in the email boilerplate or use your Social Media channels and your website to invite visitors to your stand.
Tip: Use the free ITB Banner Generator, which automatically shows your hall and stand number, or add the practical "Meet Us at ITB Berlin" graphic, available here as a free download: www.itb-berlin.com/sponsoring
ITB Berlin Speed Networking
Exhibitors meet buyers of the exclusive ITB Buyers Circle at the Speed Networking free of charge. In the 8 minute meetings, you can quickly determine if there’s an additional need to talk and set up an appointment during the trade show.
You can find the latest information on our website: www.itb-berlin.com/Exhibitors/SpeedDating/ITBSpeedNetworking
Contact German tour operators
We have created a list of the most important German tour operators. If you are interested in the German market, simply contact the companies directly to set up appointments at ITB Berlin. You can find this list here: www.itb-berlin.com/Exhibitors/TradeShowPlanning
ITB Blogger Speed Dating
At the free Blogger Speed Dating event, you can meet travel industry representatives (destinations, attractions, hotels, PR agencies, etc.) and selected travel bloggers in short, pre-arranged meetings. Registration is in December. You can find the latest information here: www.itb-berlin.com/Exhibitors/SpeedDating/BloggerSpeedDating
Invitation campaigns with ticket vouchers
Activate your network, partners and inactive customers with admission vouchers. What’s good about it: In addition to a handling fee, you only get billed for vouchers which are actually redeemed. The vouchers are quite suitable for establishing new contacts, for example, in connection with a “Bring a Friend” activity. You can find more information and the order form in our BECO webshop: www.itb-berlin.com/webshop
Tip: For direct mailing campaigns, you can also book our partner for Direct Marketing Services:
Scholz Direct: Telephone: +49 (0)30 67 982 100, Email: email@example.com
Specify a personal contact person in the Virtual Market Place®
Specify a personal contact person in your exhibitor profile – this makes it possible for potential customers to directly establish contact with the appropriate department. Log-in directly at: www.virtualmarket.itb-berlin.com/for-exhibitors. Use last year’s username & password, or request new access data from the Virtual Market Place® Team: firstname.lastname@example.org, Telephone: +49 (0)30/ 3038-2180. The Editorial Team is pleased to be of assistance.
Tip: By putting more detailed information into your exhibitor profile, you will improve the suitability of networkers suggested to you in the matchmaking area.
Successful press relations are an effective and comparatively low cost way to get the public’s attention.
Successful press relations are an effective and comparatively low cost way to get the public’s attention. In the framework of ITB Berlin Press Service, we are pleased to be able to offer you support. Press contact: Ms Julia Wegener, J.Wegener@messe-berlin.de, Ms Mirjam Priemer Priemer@messe-berlin.de.
If you would like to present truly newsworthy information, you should announce it at a press conference at ITB Berlin. At your request, we would be pleased to enter your press conference in the event database. By renting a press box in the Media Center, you have a central location for making your press kits accessible to journalists. Additionally, You can list up to three contact persons for your company for free in the press guide.
You can book an digital pressbox within the Virtual Market Place® that will be 365 days available for the press: Order form Digital Press Box
Business Card Scanners
It is also possible to rent business card scanners at ITB Berlin and thereby collect data in lists, simplifying evaluation for follow-up. You can order them at the BECO Webshop: www.itb-berlin.com/webshop
Book ITB Sponsoring & Advertising
There are many possibilities ranging from small packages starting at EUR 500 to large, all-round packages. Apply for a promotion license to distribute your flyers or sponsor a convention event to position yourself as an expert on a certain topic.
Ms. Inga Schmid is happy to be of assistance: email@example.com
Tip: The entire sponsoring brochure is available here: www.itb-berlin.com/sponsoring
Promote your stand events & press conferences
Did you know that ITB Berlin has an online Event Calendar which can be viewed not only on the website but in the ITB App as well? This is where visitors and journalists look for upcoming events: www.itb-berlin.com/events
Tip: When you register your stand event or press conference, do not forget to indicate that you would also like to publicize your event in the ITB Event Calendar (free of charge). Event registration forms are available in our BECO webshop: www.itb-berlin.com/webshop
ITB Responsible Tourism Networking
Exhibitors meet trade visitors, students and like-minded people at the ITB Responsible Tourism Networking Event. Each tourism professional can step forward and give a 3 minute pitch on what kind of cooperation in the field of sustainability and social responsibility he or she is looking for.
No registration necessary. Just come to hall 4.1 / small stage in the middle of the hall on ITB-Friday after 6p.m. Inquiries can be send to firstname.lastname@example.org.