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Service with a multiplier effect

Public Relations Services

Both before and during ITB Berlin, public relations work effectively informs the daily, trade and business media in a target-group specific way – publicize your participation in the World’s Leading Travel Trade Show and other related news.

We are happy to support you with the planning and implementation of your public relations with the offers listed below (some are subject to additional costs).

Press Conferences

Press Conferences

Do you have an occasion or a subject which would best be communicated via a press conference? We would be happy to help you with the organization and provide a room, including technical equipment. Please make sure to plan early enough and contact us before setting the date:

Ramona Zaun
+49 (0)30 3038-2155

Have press kits available for media representatives who visit your stand or your press event. The kits should include general information about your company and products/services as well as economic data.

Press Pigeon-holes

Press Boxes

As an ITB Berlin exhibitor you can rent a press box - for German and/or English press information - in our media center in Hall 5.3. You can reserve a press box online via BECO Webshop.

Link to BECO Webshop:

Here (PDF, 120.3 kB) you will find further organisational information.

Digital Press Box

You can also book an online press box via the ITB Virtual Market Place Online Shop. You need to log in as an exhibitor to access the online shop:

Prices for the digital press box can be found in the media data of ITB Virtual Market Place (PDF, 612.7 kB).

This is how your online press box could look like.

Press Guide

The Press Guide makes it easier for journalists and bloggers to get in direct contact with exhibitors. It will be available to media representatives in Hall 6.3 and online from early March. The entry in the ITB Berlin Press Guide is free of charge for exhibitors.

The registration for the ITB Berlin Press Guide was available online here until 18 February 2018.

Tip: Take also advantage of the opportunity to make your contact information for press and media representatives available in your Virtual Market PlaceĀ® exhibitor account.

ITB Berlin Media List

More than 5,000 journalists from over 76 countries covered ITB Berlin 2017, also 450 Blogger from 34 countries.

The ITB Berlin media list from last years event is here to find: ITB Berlin Media Outlets 2017 (PDF, 213.0 kB)

In addition you will find some information on journalists and blogger who will attend ITB Berlin 2018 in the ITB Networking section of the Virtual Market Place®.

The following magazines, publishers and news agencies will operated editorial offices at ITB Berlin 2018. Numerous magazines and publishers will be found in the display halls. Travel trade magazines from all over the world will be available for trade visitors at the international press stand in foyer between the halls 5.2/6.2.

ITB Newsroom

The ITB Newsroom is our permanent interface with the media and online opinion formers, internet journalists, specialist writers, bloggers and tourism information services. This is where we post editorial contributions about our exhibitors, their displays and activities at the show, the tourism industry and specialist events, both during and after ITB Berlin.

We are highlighting the products and services of our exhibitors in the ITB Newsroom. Make use of this opportunity and send us information on your participation in the show and on your latest or most important products. This service is free of charge.

Contributions will continue to be posted throughout the run-up to the show. Please email us your information, texts and images as soon as possible to stating ’ITB Newsroom’ in the reference line. It would be ideal if you could provide a text with no more than 1,500 characters in length and a suitable image, if possible landscape view.

Digital Press Service from news aktuell

As an ITB Berlin Media Partner for the preparation of press information, news aktuell, a member of the German News Agency dpa, supports you with domestic and international media communication.

The distribution services enable your press information to reach daily media via satellite, trade journalists and industry insiders via email and RSS. Your press release will be published also in search engines, web portals, professional databases and social networks.

You can also book trade media distribution which focuses exclusively on travel/tourism and the hotel and restaurant industry. ITB Berlin exhibitors receive a discount on digital press service.

For details please contact news aktuell directly:
+49 (0)40 4113-32780 or

Public Relations Services