Raj Balasundaram is a Digital Marketing Evangelist and AIM (Artificial Intelligence Marketing) aficionado. Raj runs the global solutions and innovations team for Emarsys. As a trusted advisor for leading marketers, he has successfully helped them leverage their digital platforms and data to out-maneuver competitors and achieve superior financial results.
Being a keen storyteller, he often simplifies complex digital marketing challenges into common sense frameworks to passionately advocate customer centricity marketing techniques. Raj has delivered presentations and talks at a variety of global conferences and road shows, evangelizing the art of data intelligence based marketing. He is also passionate about mentoring and teaching; he works with young aspiring marketing graduates giving them inspiring insights into the complex world of marketing practices.
Global Head of Solutions and Strategy
Emarsys Interactive Services GmbH
Halle 6.1, eTravel Stage