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February 20, 2019

ITB Berlin 2019: Around the world in a single day

At the World’s Leading Travel Trade Show more than 180 countries and regions, numerous stage events and activities, and cultures from around the world will offer a foretaste of the best time of the year – Authentic insider tips – Reduced-rate tickets costing 12 euros available online – Berlin Travel Festival is the show’s partner event

Berlin, 20 February 2019 – Explore beautiful destinations and win the holiday of your dreams: on 9 and 10 March 2019, the weekend of ITB Berlin, the World’s Largest Travel Show will be opening its doors to the public again. Exhibitors from more than 180 countries and regions will have information on the world’s most beautiful destinations. Numerous attractions, fascinating activities, cultural highlights and culinary delights will invite visitors to experience the world with all their senses and gain inspiration for their next holiday trip.

Malaysia, the partner country of ITB Berlin, will take centre stage. The Malaysian pavilion in Hall 26 is where visitors can discover the country’s ancient cultures close up. Wearing magnificent costumes, groups of dancers and artists will enthral visitors with their performances. Semban women in traditional dress will tell stories about Malaysia’s cultural heritage and display antique jewellery and headdresses from Borneo. On Saturday and Sunday, starting at 3 p.m. Malaysia will invite visitors to drink TehTarik, the country’s national beverage, accompanied by a piece of colourful, layered Sarawaka cake.

Fascinating stage events, adventure and emotion

Visitors who begin their one-day trip around the world at the south entrance will be welcomed by the lively atmosphere of Spain’s displays in Hall 2.1. On the stand of Andalusia flamenco dancers will whet visitors’ appetites for a visit to the south of the country that is Germany’s most popular holiday destination. Football fans’ hearts will beat a little faster on the stand of Spain, where on the Saturday of ITB there will an opportunity to win the autographed team shirt of a player from the top-flight club Atletico Madrid.

The sound of Arabian music will fill the air in Hall 4.2. On the Palestinian stand the Dabkeh dance ensemble will perform a dabka, a colourful folk dance and one of the most popular in the country. In Hall 18, eastern European folk music will captivate visitors. Strops, a band from Latvia, and a folk group from the Kihnu Islands will be singing Latvian songs. On the stand of Visit Estonia visitors can watch craftsmen from the Kihnu Islands showing off their skills, and on the stand of the Dominican Republic in Hall 22a they can admire genuine cigar rollers at work, who are typically found in the Caribbean. At the same time merengue rhythms will be creating the right atmosphere. Dancing is a major aspect of Ecuadorian culture. On the stand of this South American country in the hall next door (Hall 23), visitors can watch folk dances and listen to musicians from the Andes nation playing their traditional instruments.

The federal state of Saxony will demonstrate how industrial culture can be turned into a musical experience. On the stand in Hall 11.2, which will be transformed into an industrial works hall together with a steam and printing engine, hand loom, lathe and an engine from DKW, the Universal Dresdner Druckluftorchester and ’Bam Bam - The Mechanical Sequenzer’ will be making music with their homemade mechanical instruments. When Angela Rats von Abel plays her accordion on the stand of Bremen and Bremerhaven (Hall 6.2a), visitors can sway to the music of popular shanty songs about seafarers, homesickness and the seas. Norway (Hall 18), Bulgaria (Hall 15) Slovakia (Hall 7.2b) and Switzerland (Hall 17) all have reasons to celebrate. All four destinations are celebrating 50 years at ITB Berlin and to mark the occasion will have lots of surprises in store on the weekend for the public.

Hall 4.1 will be the main attraction for explorers, backpackers and adventurers of all ages. Operators offering expeditions and adventure tours will have information on their latest products and eco-travel. The stage will feature a colourful programme of cultural events. Globetrotters will talk about their experiences in far-flung places around the world, and Madagascar will perform music typical of this island off the African coast.

On the weekend at the YIG (Youth Incoming Germany) Lounge, the focus will be on sustainable travel for young people and children. Students from Hochschule Bremen will give an entertaining presentation on how globetrotters of all ages can travel the length of Germany with a minimum carbon footprint. In addition, they can find out what their actual carbon emissions are whenever they go on holiday.

Finally, visitors can also take part in a dancing competition to find out how good they are at partying. There is always something going on on the stand of the UNESCO Natural World Heritage Site of the Wadden Sea. This is where visitors can learn oyster-eating etiquette from the ’Oyster King of Fanø“, take part in an East Frisian tea drinking ceremony and enjoy the many other smells of this unique national park.

Interactive and virtual travel choices

You arrive at ITB Berlin and with a simple click can already chose a holiday. Visitors to the stand of the Knappschaft (Hall 26c) can get free advice on vaccinations before going on their travels. In addition, they can get fantastic holiday snaps made with the ’Photo box’ and explore an interactive map. The Escape Game will fascinate visitors on the stand of Deutsche Bahn (Hall 13). Using the DB Navigator, players must solve the mystery of why Prof. Dr. Zweistein vanished, and together with five others must escape a room within a time limit. In Hall 10.2 Luxembourg will take visitors on a virtual journey through time. With the help of VR goggles they can take a 30-minute coach trip in the year1867. They can also explore Bavaria (Hall 6.2b) by the same means. A combination of VR goggles, holodeck and sensors lets visitors explore the national park in Berchtesgaden or walk around the conservatory of King Ludwig II. In Hall 5.2 visitors can also experience Australia with VR goggles and go on a sightseeing tour of Sydney, for example. In Hall 4.2 they can delve into the magical world of Egypt where, using the same technology, they can watch Pharaohs coming back to life.

See the world with the eyes of a child

Places where children can draw, have their faces painted and enjoy funny games: on the weekend for the public at ITB Berlin globetrotters of all ages will be able to take an entertaining trip around the world. The Balearic Islands will invite families to join in the fun on their stand in Hall 2.1. Children from the age of four can find out about the non-material values and architectural, gastronomic and cultural heritage of the Balearics, or take part in a drawing and painting workshop with pens and brushes. Also in Hall 2.1, young visitors can play ’Andalucía Kids’ and become experts on Andalusia. The pantomime artist Stefanello will entertain visitors and be available for selfies with children on the stand of Hessische Heilbäder in Hall 7.2c.

The museums of Museumswelt in Hall 10.2. are the best way to get children interested in culture, and are fun for the whole family as well. Employees from the various museums will appearing in historical dress and during the weekend Fortuna, the goddess of fortune, will be giving away prizes. On the weekend the nursery supervisors of Deutsche Bahn will have a programme of face-painting, games and crafts that will be a big attraction for children on the trains and in Hall 13 at ITB Berlin. Children love her: Pippi Longstocking is one of Sweden’s best-known figures. In Hall 18 they can draw the heroine of the children’s book and win their own Pippi Longstocking doll. Budding globetrotters can also take a glimpse of the mini-workshop where colourful Dala horses are made and ride on a wooden horse from Sweden.

In Hall 21b, ITB Kinderland and the Kindermuseum Berlin Labyrinth will welcome curious children and their parents. The nursery, which is free, will take children on a fascinating tour of North Africa. On this trip they can discover the colours and patterns of North Africa, watch tiles being ornamentally decorated, take an excursion to the Red Sea, relax under palm trees and write a postcard to their loved ones in Tifinagh, the Berber alphabet. Camel racing is sure to be fun too.

Tasting the world’s culinary cuisine

Besides the culture of a country, local culinary delights are among the things that make a trip unforgettable. Numerous exhibitors at ITB Berlin will be offering samples of the culinary diversity that exists around the world. In Hall 2.1 on the stand of Andalusia visitors can savour the aroma of genuine Iberian ham, which should be accompanied by a glass of dry sherry. On the stand of Spain they can try out the country’s sweet delights and Spanish draft cider (sidra). In Hall 6.2a on the stand of Hamburg, connoisseurs of all ages can sample the delights on offer from the Chocoversum of the Hamburger Schokoladenmuseum. Ebbelwoi (apple wine) and the creative cheese variations of starred chef Mirko Reeh are typical specialities from the state of Hesse. Also in Hall 7.2c, which features the displays of Hesse, Rheingau wine princesses will serve prestigious wines from the local winegrowing regions of Rheingau and Bergstraße. On the Dutch stand in Hall 10.2 the focus will be on beer. Connoisseurs will be able to sample some outstanding Heineken beers and take a course in drawing draft beer at the Heineken bar.

On Saturday from 12 midday to 3 p.m. Tareq Taylor will serve exquisite dishes on the stand of Sweden in Hall 18. The starred chef will take visitors on a tour of western Sweden and Skåne to inspect molluscs. Visitors with a sweet tooth cannot afford to miss sampling the different chocolates on offer from Ecuador. On Saturday and Sunday, starting at 10.30 a.m., the opportunity will be there every two hours in Hall 23. Together with the asr, the Tuscany Forum in Hall 25 will invite visitors to taste wines from selected Tuscan vineyards and sample olive oil. For those longing for a cup of coffee, Kostuba Travel in Hall 26a is the place to go. On the stand of the Indonesian tour operator visitors can celebrate a traditional Indonesian coffee drinking ceremony and sample six different coffees.

Find the job of your dreams at ITB Berlin

Working where others go on holiday: in order to make it easier to find the job of one’s dreams or take the first step on the career ladder, ITB Berlin is offering a first-class platform for students, young professionals, qualified tourism professionals and newcomers from other tourism sectors. Leading tourism companies and some 30 national and international universities, technical colleges, professional academies and other providers will be presenting their international range of services at the Career Center in Hall 11.1. Jobseekers can make direct contact with personnel managers, get advice from the Federal Employment Agency, and have their job applications checked free of charge. At the same time over 200 vacancies for jobs in the travel employment market will be available on the ITB Job Wall.

ITB Berlin prize competitions: win the holiday of your dreams

With a little bit of luck visitors can go on holiday directly after ITB Berlin. Admission tickets are valid for a giant prize draw that will be giving away trips to destinations around the world. On Saturday and Sunday at 1 and 4 p.m., quizzes and prize draws will take place on the big stage in Hall 4.1. Prizes include two Condor airline tickets to Malaysia, holiday trips within Germany, and trips to Europe’s most beautiful destinations.

And finally…The Grand Final

Rounding off ITB Berlin will be a lively, colourful and exotic spectacle with musical entertainment. On Sunday, 10 March from 3.30 to 5 p.m., together with a host of different cultures, including the Russian choirs of Schostakowitsch-Musikschule Berlin-Lichtenberg and Berliner Schloss Schönhausen, exhibitors, guests and visitors will take part in a fantastic celebration. The partner country of ITB Berlin 2019 will bid farewell with ’Colors of Malaysia’ and spectacular stage acts, including music, dancing and martial arts. The final act will belong to Oman, the partner country of ITB Berlin 2020, which will whet the appetites of those present for next year’s visit to the World’s Largest Travel Trade Show.

ITB App helps visitors find their way around the halls

The ITB Berlin app is a convenient tool for organising one’s visit on the move. It can be used to look for exhibitors, hall plans and events and makes it easy find your way around. The new beacon system means navigating around the halls is easy. What is more, MyITB with its user profile provides an excellent overview of favourite exhibitors and events. Regular updates will ensure that users always have the latest information during the show. The ITB app for iPhones, Android smartphones and tablets can be downloaded and updated free of charge and is available in German and English.

Berlin Travel Festival: partner event of ITB Berlin

The Berlin Travel Festival kicks off on Friday, March 8 at Arena Berlin – and with over 120 exhibitors and more than 130 events is sure to be a non-stop adventure. Brand exhibitors joining the festival include destinations, accommodation, gear, mobility, publications, advisors, apps, and startups. Programme events include stories from around the world, planning tips for adventures near and far, personal development, travel with family, DIY workshops, screenings, and critical discussions about the future of travel. The festival starts with Shop Shift – A Trend Lab for Creative Minds. The conference for travel professionals and creatives has invited international experts to explore the mega trends defining travel in 2019 and beyond. It is a deep dive into the future of global leisure and retail experiences and the seamless integration of technology and experience.

Reduced-rate tickets available online and from BVG and S-Bahn Berlin

Visitors can purchase tickets to the ITB open weekend on Saturday, 9 and Sunday, 10 March 2019 at the reduced rate of 12 instead of 15 euros by visiting www.itb-berlin.com/Visitors/Tickets/. After printing out their own tickets members of the public can gain easy access to the display halls without waiting in line. Alternatively, they can buy admission vouchers for ITB Berlin from one of the many ticket machines at the customer service centres of the BVG and S-Bahn, where up until 12 midday on 10 March vouchers for day tickets will also be available at the reduced rate of 12 instead of 15 euros.

Children up to the age of 14 accompanied by an adult will be admitted free of charge. Schoolchildren and students can purchase tickets at the reduced rate of 8 euros. Last-minute tickets for admission on 10 March as of 2 p.m. are available from the ticket offices at 8 euros. ITB Berlin is open daily from 10 a.m. to 6 p.m. To ensure a pleasant journey to and from the show we recommend public transport. Additional information on ITB Berlin 2019 can be found at www.itb-berlin.de/publikum (in German).

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2019 will be taking place from Wednesday, 6 to Sunday, 10 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2018 a total of 10,000 companies and organisations from 186 countries exhibited their products and services to around 170,000 visitors, including 110.000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 6 to Saturday, 9 March 2019. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. For more information please visit www.itb-berlin.com, www.itb-convention.com and the ITB Social Media Newsroom.

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