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March 09, 2017

The three main stories at ITB Berlin on Wednesday, 8 March 2017

Preview of the new Berlin Travel Festival +++ Nature conservation in Botswana +++ IPK World Travel Monitor® publishes the latest global tourism figures +++ Social Media Newsroom features news, photos and Facebook posts and Twitter exchanges

The Social Media Newsroom of ITB Berlin has online information at on news from the world’s leading travel trade show.

The three top stories on Wednesday, 8 March 2017

New Berlin Travel Festival for travel-hungry millennials

Visitors to ITB Berlin can currently enjoy a preview of the new Berlin Travel Festival at the Marshall-Haus. The slogan of this event, which combines an interactive exhibition and programme of stage events, is ’People, Places and Memories’. The festival targets millennials who have grown up with digital media and whose travel needs are different. In its role as an innovator ITB Berlin is sponsoring this new event which will take place for the first time at the Arena in Kreuzberg from 9 to 11 March 2018. Combined tickets will be available to trade visitors at ITB Berlin.

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Botswana: The journey of the rhinos

Botswana's biggest treasure is its biodiversity which is why the partner country of ITB is making great efforts to preserve its wildlife and protect animals from poaching. One example is a programme to relocate rhinos from several countries in southern Africa in Botswana. The vast expanses of Botswana’s wild offer ideal protection for these animals. “Relocating a rhino costs around 45,000 dollars“, explained Map Ives, the Botswana National Rhino coordinator at ITB Berlin. The project has also received the celebrity support of Prince Harry, who ably lent his help to resettle a rhino that had just made the journey to its new home.

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IPK World Travel Monitor®: Global tourism defies terrorism and unrest

Despite a number of tourist destinations such as Turkey and France experiencing a sharp decline in tourism due to political unrest and terrorist attacks, global tourism in 2016 increased by four per cent. This is one of the findings of IPK International’s World Travel Monitor® survey which was presented at the ITB Berlin Convention. Rolf Freitag, CEO IPK International, forecast a further four per cent rise in global tourism in 2017. A special poll conducted by the market research organisation investigated the possible impact of terrorist attacks on travel patterns. It found that 45 per cent of foreign travellers might change their plans for 2017 due to terror warnings. 16 per cent said they would not travel abroad and preferred destinations at home.

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Journalists and interested readers can find news on the main topics at the world's leading travel trade show posted daily at The Social Media Newsroom has news in German and English on every travel destination represented at ITB Berlin, plus passenger airline, cruise, hotel industry and travel technology trends and innovations. This news portal also has the latest from the ITB Berlin Convention, the leading think tank of the global travel industry.

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2017 will take place from Wednesday to Sunday, 8 to 12 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 8 to Saturday, 11 March 2017. Admission to the ITB Berlin Convention is free for trade visitors.
More details are available at Slovenia is the Convention & Culture Partner of ITB Berlin 2017. ITB Berlin is the World’s Leading Travel Trade Show. In 2016 a total of 10,000 companies and organisations from 187 countries exhibited their products and services to around 180,000 visitors, who included 120,000 trade visitors.

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