Navigation | Seiteninhalt | Zusätzliche Informationen



February 27, 2017

Experience Botswana live at the opening of ITB Berlin

Federal Minister Brigitte Zypries and the president of Botswana, the partner country, to attend the gala event at the World’s Largest Travel Trade Show® – a show full of entertainment showcasing tourism attractions and featuring dance, music and theatre performances

#ilovebotswana: that is the slogan of this year’s opening event at ITB Berlin. On 7 March 2017 starting at 6 p.m., Botswana, the partner country of ITB Berlin, will host a colourful and entertaining stage show at the CityCube Berlin. A selective tour of Botswana’s attractions, including a wealth of wildlife and culture, awaits around 3,000 guests, including many celebrities representing politics and tourism.

The ensemble of #ilovebotswana directed by Andrew Kola of the Mophato Dance Theatre comprises 20 male artists and 11 female artists from various performance groups in Botswana. With their dance, music and theatre performances the group will give an impressive interpretation of the wide range of tourist attractions in different parts of Botswana.

Guests can find out directly about this year’s partner country of the World’s Largest Travel Trade Show when H. E. Lieutenant General Dr. Seretse Khama Ian Khama, President of the Republic of Botswana, holds an opening address. Representing politics, Michael Müller, Governing Mayor of Berlin, and Brigitte Zypries, Federal Minister for Economic Affairs and Energy, will also welcome the partner country and those present. Dr. Michael Frenzel, President of the German Tourism Industry Federation (BTW), and Taleb Rifai, Secretary General of the World Tourism Organization (UNWTO), will represent the tourism industry. As CEO of Messe Berlin Dr. Christian Göke will represent ITB Berlin.


Accredited members of the press are requested to register for this event by contacting Mirjam Priemer at:

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2017 will take place from Wednesday to Sunday, 8 to 12 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 8 to Saturday, 11 March 2017. Admission to the ITB Berlin Convention is free for trade visitors.
More details are available at Slovenia is the Convention & Culture Partner of ITB Berlin 2017. ITB Berlin is the World’s Leading Travel Trade Show. In 2016 a total of 10,000 companies and organisations from 187 countries exhibited their products and services to around 180,000 visitors, who included 120,000 trade visitors.

As of now you can obtain your accreditation for ITB Berlin at

Join the ITB Press Network at
Become a fan of ITB Berlin at
Follow ITB Berlin on
Get the latest updates from the Social Media Newsroom at

You can find press releases on the internet at under the section heading Press / Press Releases. Make use of our information service and subscribe to our RSS feeds.