Your publicity work for the ITB Berlin can be used to inform the daily and trade press about your involvement in this major event. In advance of the fair your press releases can be targeted to daily newspapers, the trade press and business publications. The trade press in particular will be interested in receiving early notification of the activities you are planning to hold during the ITB Berlin. The business media tends to focus on reports about specific companies and the industry in general.
We can support your efforts in the planning and implementation of your press work for the fair. If you are preparing a press mailing we can also advise you. We can supplement your mailing list with details of journalists specializing in travel and business affairs and editorial departments that will be filing reports from Berlin.
Before making the decision to hold a press conference you should consider whether the occasion or the subject justifies the effort. Having decided to go ahead, we will gladly help you with the arrangements. If required we can provide a room together with all the technical equipment. Make sure you plan well in advance and get in touch with us before finalizing the dates and times of your press conference. Please contact Gianna Nemitz: Tel.: +49 30/3038-2123,
(available also in Spanish (PDF, 139.3 kB)).
We recommend preparing press kits to distribute to media representatives who visit your stand or attend your press conference or meet-the-press events. These press kits should contain general details about your company and about your products and services. Past experience has shown that the media are also interested in business data about your company's performance.
Pigeon-holes are available at our media centre in hall 5.3 during the fair for exhibitors to deposit press material for the media. As of 1 November, press pigeonholes for ITB Berlin 2014 can be conveniently booked online. Complete details and a registration form will be available here.
The ITB Press Guide 2014 will be available from March 5, 2014, in Media Centre Hall 6.3 and can be also downloaded here for free.Designed to make it easier for journalists to contact exhibitors, the ITB Berlin Press Guide includes names and other details for media contacts at the trade fair. Entries in the Press Guide are free for ITB Berlin exhibitors. From November 2013, registration in the Press Guide can be conveniently handled online. Complete details and a registration form will be available here.
Please find the ITB Press Guide 2013 at publications .
International Press Service for ITB Berlin Exhibitors directly on the ticker and in the ITB Berlin Online Press Box
To get your press releases on the news ticker and directly to the editorial systems of the media, the dpa subsidiary news aktuell, Germany's leading press service, offers distribution packages at attractive trade fair terms. Your texts and photos will reach news agencies, the daily press, independent journalists, trade and magazine editors and insiders of the industry.
At the same time, your press releases will be published at www.presseportal.de, Germany's definitive database for press releases.
For more information please contact:
Business Wire, an official international media partner for ITB Berlin 2013, is offering the following services to enhance exhibitor’s public relations efforts:
Online Press Kit - Create an effective and customizable electronic press kit accessible directly from the Business Wire ITB Berlin Online Press Center. Each Online Press Kit also includes its own dedicated advisory via Business Wire promoting the Online Press Kit, social media sharing links, and starts at EUR 220.
Special, reserve your ITB Berlin - Online Press Kit at a glance and you will receive a 10% discount for your Online Press Kit.
News to tradeshow public relations? Click here first for help.
News Release Distribution - Distribute your show news and multimedia via Business Wire's Tradeshow circuits and reach attendees, relevant trade media, industry analysts, online media, consumers, bloggers and much more worldwide. In addition, all news releases automatically receive the NewsTrak posting and tracking reports .
How does Business Wire work to maximize your exposure? Click here
For additional information and contact email to: Germany@businesswire.com and via phone: 069-915066-0