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What others say about us.

Statements about ITB Berlin

Our standard is to successfully support the travel industry with our offers and know-how. That is why feedback from experts, exhibitors and visitors from all over the world is so important to us – and it also provides motivation for upcoming activities.

Tshekedi Khama, minister of tourism of Botswana, the Official Partner Country of ITB Berlin 2017

Tshekedi Khama, minister of tourism of Botswana, the Official Partner Country of ITB Berlin 2017

"For us, as Botswana we are really honoured to have been able to partner with ITB Berlin. It is just unbelievable how this relationship between Botswana and ITB Berlin started. How far we got to where we are now, and obviously the exposure that Botswana received. We obviously came here with every intention to get as much out of it for our country as possible and to share with other countries and participate with ITB Berlin. It was a wonderful opportunity and ITB Berlin was more than what I could ever have imagined. I think that was also demonstrated by the presentation on Tuesday night and how our team performed, they really felt that they had received the warmth of Germany, Berlin and especially of ITB Berlin. That was such an emotional performance, you made us really proud and we have been really pleased to partner with ITB Berlin. We could go on and say that we are so happy and honoured to have been ITB Berlin partners for 2017. This is only the beginning."

Taleb Rifai

Taleb Rifai, Secretary-General, World Tourism Organization (UNWTO)

"ITB Berlin 2017 was another show of the strength of the tourism sector. UNWTO was particularly pleased to see how this year – the International Year of Sustainable Tourism for Development- ITB Berlin has placed the issues of sustainability even higher in its agenda making a critical contribution to make our sector more responsible and competitive."

Dr. Michael Frenzel

Dr. Michael Frenzel, President of the Federal Association of the German Tourism Industry (BTW)

"This year ITB Berlin was once again the tourism industry’s main platform for doing business, gaining inspiration and exchanging knowledge, as well as for close dialogue and getting to know each other even better. The world came together in Berlin, and here at ITB Berlin there were no borders or walls. There was a natural mingling of different nations and cultures, and that is exactly the message we have to take home and pass on to the world. Walls must be torn down and not new ones built, both in people’s minds and on the ground. Travel and tourism promotes international understanding, and in order to do so our customers must continue to be able to travel freely. Naturally governments must protect their citizens. However, total security does not exist, which is why one must seek to create and maintain a balance between security and freedom."

Norbert Fiebig

Norbert Fiebig, President of the German Travel Association (DRV)

"The prospects for 2017 are very good. The lust for travel among Germans remains unbroken. Many people have already decided on a destination and booked their summer holiday. Others are busily planning their holidays for the best time of the year. ITB Berlin is not only a well-known marketplace for travel destinations. It is also an indicator of booking trends for the upcoming travel season. This year ITB Berlin reflected the German nation’s lust for travel and the generally positive mood among consumers. As the German Travel Association our attention at ITB Berlin was especially focused on digitalisation, a mega trend, for this is one of the greatest challenges of our time. We must find new ways to exert greater influence on the direction this trend is taking."

"ITB Berlin has played a very positive part in our development. It is the ideal platform for the international market. This is where we can hold direct talks with potential customers and tour operators."

Susith Hettihewa, Regional General Manager for EU, UK and America, Air Astana

"This is the first ITB our recently established business, which markets an omni-channel solution in eCommerce, has attended. I am overwhelmed. It is stunning to see how many contacts one can make here. ITB Berlin is the best way imaginable to get involved in this sector."

Siri Tjørhom, business development director, myroomstore

"ITB Berlin is one of two shows we attend in Europe. It is a melting pot of the industry and lets us establish customer contacts in all kinds of different markets."

Thorsten Lettnin, managing director, Sales Continental Europe, United Airlines

"For us as a German and European enterprise it is a must to be at the world’s largest travel trade show. This is a good place to network and gives us an opportunity to show audiences what we do and are capable of."

Harry Hohmeister, board member of Deutsche Lufthansa AG

"ITB Berlin is very important for us because the German market is too. This is where we find out what German tour operators and German holidaymakers want, and we show them what Greece has to offer. This ITB Berlin went event better for us than in previous years."

Elena Kontoura, tourism minister of Greece

"ITB Berlin was a fantastic experience for me. I met important decision-makers here. The quality of contacts one can make is outstanding."

Joseph D. Boyle, Incredible Adventures (California)

"This is the first time I was at ITB Berlin, something I regret. I should have come here a lot earlier. Such diversity on a huge and well-organised display area – fantastic. The auditorium was buzzing with energy. In my view this was an excellent combination of a trade show and convention."

Olaf Koch, CEO Metro Group

"ITB Berlin 2017 went very well, as expected. We already found out in 2016, the year that the Maldives was the partner country of ITB Berlin, that the show can rightfully claim to be the tourism industry’s most important event. Once again we can say that Berlin is the place to be. We established very good contacts at B2B meetings and had excellent talks about our attractive destinations."

Moosa Zameer, tourism minister of the Maldives

"A super show! Latin America is in big demand with tourists and operators, something we found out on every day at ITB Berlin, at the ITB Berlin Convention and as the organiser of the Latin America Forum. Our members on the stands reported that reactions, contacts and business were good."

Andreas M. Gross, chairman of the Latin America working group

"We were pleasantly surprised by the show, as it was our first appearance at ITB Berlin after rebranding our company last autumn. This is the first time we exhibited as ’Reisen mit Sinnen’ and the reactions were outstanding and very positive. We met with very keen interest, including from tourism professionals we had not been in contact with before. We were particularly pleased that many incoming agencies are displaying a greater awareness of socially and environmentally acceptable tourism. That gives us hope that the situation will change for the better at destinations. We noticed that we are still among the leaders."

Kai Pardon, managing director, Reise mit Sinnen