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Service with a multiplier effect

Public Relations Services

Both before and during ITB Berlin, public relations work effectively informs the daily, trade and business media in a target-group specific way – publicize your participation in the World’s Leading Travel Trade Show and other related news.

We are happy to support you with the planning and implementation of your public relations with the offers listed below (some are subject to additional costs).

Press Conferences

Press Conferences

Do you have an occasion or a subject which would best be communicated via a press conference? We would be happy to help you with the organization and provide a room, including technical equipment. Please make sure to plan early enough and contact us before setting the date:

Ramona Zaun
+49 (0)30 3038-2155

Have press kits available for media representatives who visit your stand or your press event. The kits should include general information about your company and products/services as well as economic data.

Press Pigeon-holes

Press Boxes

You can rent a press box - for German and/or English press information - in our media center in Hall 5.3. You can reserve a press box online via BECO Webshop.
Link to BECO Webshop:

Digital Press Box

You can also book an online press box via the ITB Virtual Market Place Online Shop. You need to log in as an exhibitor to access the online shop:

Prices for the digital press box can be found in the media data of ITB Virtual Market Place Online Shop which will be published soon.

This is how your online press box could look like (the text example is in German).

Press Guide

The Press Guide makes it easier for journalists and bloggers to get in direct contact with exhibitors. It is available to media representatives in Hall 6.3 and online. The entry in the ITB Berlin Press Guide is free of charge for exhibitors.

An online form for the entry in the ITB Berlin 2018 Press Guide will be online here end of 2017.

ITB Newsroom

We are highlighting the products and services of our exhibitors in the ITB Newsroom. Make use of this opportunity and send us information on your participation in the show and on your latest or most important products. This service is free of charge. The text should have a length of around 1,500 characters. The focus should be on activities and events at ITB Berlin, celebrities who will be visiting your stand as well as tourism highlights.

Digital Press Service from news aktuell

As an ITB Berlin Media Partner for the preparation of press information, news aktuell, a member of the German News Agency dpa, supports you with domestic and international media communication.

The distribution services enable your press information to reach daily media via satellite, trade journalists and industry insiders via email and RSS. Your press release will be published also in search engines, web portals, professional databases and social networks.

You can also book trade media distribution which focuses exclusively on travel/tourism and the hotel and restaurant industry. ITB Berlin exhibitors receive a discount on digital press service.

For details please contact news aktuell directly:
+49 (0)40 4113-32780 or

Public Relations Services