Blogger Speed Dating
At a glance
What: Blogger Speed Dating
Who: Exhibitors of ITB Berlin meet accredited international bloggers
Again, all exhibitors had the opportunity to meet international travel bloggers at the ITB Blogger Speed Dating. Bloggers participated from around the world covering a variety of subjects such as Adventure Travel, Culinary Travel, Family Travel and many more. By establishing cooperations with bloggers you and your company are able to develop new and innovative distribution channels.
Speed Dating is a series of pre-scheduled meetings between representatives from the travel industry (destinations, attractions, hotels, public relations agencies, etc.) and selected travel bloggers. The meetings are of short duration (8 minutes) encouraging both parties to focus on their objectives and to establish business relations.
It is a quick exchange of relevant information, a sharing of business needs from one another, and most importantly, the beginning of a relationship. The majority of appointments serve to start relationships that lead to mutually beneficial business deals.