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ITB Berlin

eTravel World

Trade Visitors: 7 - 11 March 2012, 10 a.m.- 6 p.m.
General Public: 10 - 11 March 2012, 10 a.m.- 6 p.m.

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eTravel World
Inspiration, Knowledge, Networking

Introducing Mobile Solutions and Social Media

Clear the stage for Mobile Solutions and Social Media in hall 7.1c

In the middle of our Exhibition Grounds, located directly next to ITB Convention, the Business Travel Panel and the Travel Technology halls, an entire hall only for social media and mobile travel services is awaiting you.

At the eTravel World – the heart of hall 7.1c – experts and practitioners highlight and question highly relevant topics from different perspectives concerning the industry sector. Listen to presentations on stage, visit workshops in the Lab and get together for networking in our Lounge.

Topics are among others:

chances and risks of the social web for the travel industry
the integration of social networks in information- and distribution strategies
efficient travel through eTravel, navigation and mobile travel guides
faster and better communication through smartphones and netbooks

Highlights

At ITB Berlin 2012, well-known speakers and experts presented their ideas. Some of the progamme highlights are shown below:

Highlights Social Media

Adam Medros, Vice President of Product at TripAdvisor talked about about the influence of the Social Web on the planning of our holidays in the future: "How TripAdvisor is transforming travel via social media"
The blogger scene played an important role at this years eTravel World. One of the big panel discussions with international well-known bloggers such as Keith Jenkins as a guest on stage was„New kids on the blog – how destinations can succeed in the blogosphere“

Highlights Mobile

"More Safety with Mobile Applications"
The talk described mobile solutions available ranging from smart phone apps and online services to modern tracking and communications systems and how they can ensure safer travel. With Andreas C. Krugmann, Director Sales & Marketing Central Europe, International SOS GmbH, Neu-Isenburg.
René Hentschel, Chapter Berlin Representative from Mobile Monday moderated the panel discusson “Apps vs. Mobile Web (native App vs. web App)“
A special highlight for travel managers was the presentation from Raymond ter Linden from SAP Travel Management "SAP Travel OnDemand – Developed for the Business Traveller".

Download Programme

Please download here the eTravel World programme flyer (PDF, 964.8 kB)from ITB Berlin 2012. The new etravel World programme will be available 3-4 weeks prior to ITB Berlin 2013.

The enabled presentations by the speakers from the eTravel World 2012 are available at our Download Center.

ITB recommend for bloggers

At ITB Berlin 2012 we presented a whole new point of view for bloggers: Events that might interest bloggers from the tourism industry - just at a glance!
This included destinations, technology, apps as well as new ways of marketing and trends.

For more information please click on www.itb-berlin.com/blogger.