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October 06, 2017

ITB Berlin forwards global conservation efforts by joining Adventure Travel Conservation Fund (ATCF)

ATCF members provide direct funding to support natural and cultural projects in worldwide destinations

ITB Berlin is proud to announce their membership in the Adventure Travel Conservation Fund (ATCF), an international nonprofit focused on funding on-the-ground conservation projects around the world. The ATCF provides members in the travel and outdoor industry an avenue to directly support projects that are critical to protecting the future of adventure travel.

“Adventure and outdoor organizations have an opportunity to come together as members of the ATCF to protect international travel destinations where we all love to explore, learn and play” says Soraya Shattuck, ATCF Executive Director. “We are thrilled to have ITB join as a member of the ATCF and demonstrate their commitment to the conservation of these unique environments, cultures and communities that travelers value.”

The adventure tourism industry is highly dependent on conserving the world’s natural and cultural resources, which is why ITB Berlin and ATCF members from across the globe are uniting to protect threatened communities, cultures and wild places for current and future generations. Once a year, the ATCF awards grants to organizations seeking conservation funding. Grant recipients are nominated and voted on by members of ATCF, and 100% of membership dues directly fund chosen conservation projects.

“The adventure travel community has the power, the resources, and the responsibility to make an incredible impact on the world,” said outdoor industry pioneer Steve Barker, Founder of Eagle Creek and ATCF Board Chair. “Through ATCF, companies around the globe unite their influence and passion to support organizations that protect, preserve and improve destinations, resources, and indigenous cultures so they’ll be around for years to come.”

“We, at ITB Berlin, are very active in bringing responsibility into the DNA of tourism: ATTA has been a strong partner of ITB since many years. Consequently, it is a perfect match for us to also support ATCF. The direct funding of local projects engaged in the conservation of cultural & environmental resources is an excellent initiative”, says Rika Jean-François, Commissioner ITB Corporate Social Responsibility.

Both nonprofit and for-profit organizations, which may include conservation groups, indigenous people groups, tour operators, or accommodations, can receive project funding from ATCF. To learn more about the funding criteria, or to apply for a future ATCF grant, please visit the projects page on the ATCF website.

To learn more about joining ATCF and becoming a member organization supporting global conservation, please visit adventuretravelconservationfund.org.

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organizations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com, www.itb-convention.com and at ITB Social Media Newsroom.

You may obtain your accreditation for ITB Berlin 2018 from November 2017 at www.itb-berlin.com/Press/Accreditation/.

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